Grammar Guide #8: They’re, There, Their
There, there now, nearly all of us are guilty of accidentally using the wrong word from time to time. Recently, I saw someone post a rant on a friend’s Facebook wall about how people needed to “get a...
View ArticleGrammar Guide #9: Your and You’re
Sometimes I feel like “you’re” may be one of the least-used contractions out there, but that’s not because people aren’t saying it or meaning it. It’s because they’re not using it correctly in type....
View ArticleGrammar Guide #10: Its and It’s
“To apostrophe or not to apostrophe?” that is the question. (Wait, I think I just verbed a noun there. Actually, I was checking to see if anyone was paying attention to Grammar Guide 7: Nouns Gone...
View ArticleGrammar Guide #11: Whose and Who’s
The English language can be quite peculiar at times, especially with so many words sounding alike but having different meanings. Consider this sentence: I wonder whose dog is the one who’s constantly...
View ArticleUpcoming Trends for 2012
2011 proved to be an exciting year, and we anticipate 2012 to be even better. Take a peek at the trends we’ll be watching in 2012. Happy Holidays! Mobile Payments Accelerate Wallet? What wallet? I have...
View ArticleLeveraging Pinterest for Engagement Marketing
Yes, Pinterest is BIG, but is it right for your brand? Lately, there’s been a lot of hype around Pinterest overtaking LinkedIn to own the number three spot in the list of top social media networks. In...
View ArticleThe Modern Approach to Customer Support
The shift from human support to automated support has become the butt of many comedians’ jokes and the differentiating factor in the advertising of select service-oriented companies. But is all...
View ArticlePatagonia’s Long View of Content Marketing
Patagonia’s content marketing strategy is the kind of thing we are always gabbing about at our industry events and the like. It’s easy to reference and they’ve been doing a great job for a long time,...
View ArticleWho’s Qualifying Whom?
Having started my career in sales and attending countless sales training courses and seminars, there’s one thing that was engrained in my thinking for the better part of 20 years—“Sales is a process,...
View ArticleDo You Know Who Your Customer Is?
I recently received an email from one of our partners, a digital marketing software company, that delivers software for targeting and personalization. The message: “Increase leads and increase...
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